Mother Nature's Honest Ad Agency
Hi, I’m Naomi — the human behind Mother Nature’s Ad Agency and the inventor of Enso, a patented platform built around circular economy solutions. I spend my days obsessing over waste streams, material reuse, and why yogurt containers keep pretending they’re recyclable. (Spoiler: they’re not.)
Mother Nature: Can I Save You $1,000?
Issue #7 View in Browser Can I Save You $1,000? Your free trials are costing you more than you know. Hey Reader, I’ve survived ice ages and mass extinctions, but auto-renew may be my downfall. After last week’s deep dive into human innovation, I thought I’d try your favorite invention—recurring payments. Now my inbox is full of subscription emails from Spotify, Disney+, and a yoga app with wildly unrealistic expectations for my hamstrings. (My shavasana is on point, though.) Apparently, I...
Mother Nature: The Good News Report
Issue #6 View in Browser The Good News Report Breaking: Mother Nature caught giving praise Hey Reader, Old Faithful says I've been a little salty lately. And he's not referring to my oceans. So for Week 6, the spotlight’s on you—finding clever hacks I hadn’t even thought of. Look at you showing off. My inbox has been overflowing with support, which is wild because I didn't even know I had a Gmail account. Turns out, when you invent lightning, Google assumes you want to stay connected. But,...
Mother Nature: Your 'Eco-Friendly' Labels Are Lying to You
Issue #5 View in Browser Your 'Eco-Friendly' Labels Are Lying to You Green marketing promises are as useful as meteorologists predicting my weather Hey Reader, You know what burns me up more than people who flick cigarette butts everywhere like the world is their personal ashtray? Your unwavering faith in anything with a leaf on the label. (But seriously, cigarettes take up to 10 years to decompose and leak 69 different carcinogens into my soil and water. Show some respect.) Doctors used to...
Mother Nature: The Real Reason Your Stuff Breaks
Issue #4 View in Browser The Real Reason Your Stuff Breaks Why nothing lasts like it used to (spoiler: it’s on purpose) Hey Reader, Week Four, and we’re talking about planned obsolescence. A fancy term for “deliberately designing products to fail so you’ll buy new ones.” Sounds conspiratorial, like something your uncle would post on Facebook right after debunking the moon landing. Except this one's got receipts. If your blender smells like burning rubber halfway through a kale smoothie,...
Mother Nature: Are Your Clothes Making You Sick?
Issue #3 Are Your Clothes Making You Sick? Why that "wash before wear" tag isn't just about hygiene. Hey Reader, You thought I was going to talk about plastic again, didn't you? Sorry, I got distracted by your addiction to fast fashion. Or as you call it, "retail therapy." Because nothing says "I'm over my ex" like a $5 shirt that unravels faster than your last relationship. You probably think it's a harmless little habit. You'd be wrong. Your Jeans Have a Drinking Problem Let's talk about...
Mother Nature: Should You Reuse That Plastic Container?
Issue #2 Should You Reuse That Plastic Container? Spoiler: Your good intentions are backfiring spectacularly... Hey Reader, Welcome to Week Two. A popular question I get: “Mother Nature, I’m feeling guilty about this plastic water bottle. Should I continue to reuse it instead of throwing it away to give it a longer useful life?” Short answer: No. Long answer: Nooooooo. Let me explain why your guilt is making things worse. The Guilt Cycle Here’s what happens: You buy a plastic water bottle....
Mother Nature's Honest Ad Agency
Recycling Theater: The Feel-Good Show With a Trash Ending Spoiler: Your recycling bin is a landfill with better branding... Hey Reader, I’m doing newsletters now. My therapist (Old Faithful) says I’m being passive-aggressive. Apparently, melting ice caps and weird weather patterns don’t count as “clear communication.” So, I started my own ad agency because, let’s face it, I need better PR. Speaking of marketing genius, let’s talk about plastic’s branding team. They pulled off one of the...
Hi, I’m Naomi — the human behind Mother Nature’s Ad Agency and the inventor of Enso, a patented platform built around circular economy solutions. I spend my days obsessing over waste streams, material reuse, and why yogurt containers keep pretending they’re recyclable. (Spoiler: they’re not.)