About Naomi

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Hi, I’m Naomi Stone — inventor of Enso, a patented circular economy platform, and the voice behind Mother Nature’s Ad Agency.

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I believe waste isn’t inevitable — it’s just a sign that we quit too soon in the design process. Materials don’t “die” when we’re done with them; they’re full of second lives, hiding in plain sight. That’s where I come in.

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I created Enso to unlock those possibilities. Enso is a patented platform that makes circularity practical, building real-world pathways to reuse and reimagine materials that the linear economy writes off as trash.

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At the same time, I run Mother Nature’s Ad Agency: a satirical but serious project where I give Earth the PR team she never asked for (but absolutely deserves). Through humor, storytelling, and straight talk, I make the circular economy less about jargon — and more about solutions we can all get behind.

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Whether I’m inventing, creating, or rebranding Earth herself, my mission is simple:

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✨ Show that waste is just untapped potential.
✨ Reveal the solutions hiding in plain sight.
✨ Make circularity not only possible — but irresistible.

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Welcome to my corner of the internet. Let’s rethink waste — and maybe laugh a little while we do it.

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