Newsletter

Mother Nature's
Honest Ad Agency

A weekly newsletter where Mother Nature herself explains the environmental systems shaping your world — with the dry wit and zero patience for greenwashing you'd expect from someone who's been running a zero-waste operation for 4.5 billion years.

No spam. Unsubscribe at any time.

28 issues published

Latest Issue

Issue #282 days ago · 4 min read

How Can Half the Country Get It So Wrong?

The environmental divide hiding in plain sight

There's a version of America where climate change is an existential crisis. And there's another version where it's a hoax invented by coastal elites. Both versions are watching the same floods, the same fires, the same droughts. How did we get here?

Read Issue

All Issues

View on thenaomistone.com

Issue #274 min read

It's Not the Plane You Should Worry About

If something feels off up there, it's not in your head

Old Faithful says when there's a problem, it usually takes two. Up there at 35,000 feet, you're white-knuckling the armrest, practicing your box breathing — while the overhead vent blasts recycled air straight into your face.

About 19 hours agoRead

Issue #264 min read

The Poison Beneath the Playground

A neighborhood built on 22,000 tons of secrets

In 1890, William Love had a grand vision for Niagara Falls — a utopia where honeymooners and chemical plants could thrive together. The project stalled. The money dried up. Today, we call what he left behind Love Canal.

8 days agoRead

Issue #253 min read

The Acid Wash We Should Have Left in the '80s

The trend making an unfortunate comeback

When people think of the '80s, they think big hair, acid rain, and neon. AquaNet was punching holes in the ozone layer. Acid rain was dissolving buildings. Two of those things have stayed in the past. One hasn't.

15 days agoRead

Issue #244 min read

The Deadly Fog That Swallowed London

The disaster that forced a monarchy to clear the air

London has always had great marketing. The fog. The mystery. The gas lamps glowing through the mist. They even named a trench coat after it. But in December 1952, the fog that settled over London wasn't romantic — it was lethal.

21 days agoRead

Issue #234 min read

Toto, I Don't Think We're in Kansas Anymore

Tornado country has gotten bigger. Is your family ready?

Remember The Wizard of Oz? A twister barrels across the Kansas countryside. Dorothy's airborne with a flying cow. That was life on the Plains at the turn of the last century. Fast forward to today — tornado alley has moved east.

29 days agoRead

Issue #224 min read

The Longevity Secret

Is there a fountain of youth hidden in a small California city?

Longevity is the new status symbol. It used to be cars. Then it was Peloton. Now it's mitochondria. Everyone's suddenly an amateur biochemist explaining NAD+ at brunch. But the real secret might be hiding in plain sight.

About 1 month agoRead

Get Mother Nature's honest take, every week.

No greenwashing. No doom-scrolling. Just clear, practical writing about the environmental systems that affect your life — and what you can actually do about them.

Mother Nature'sHonest Ad Agency