Mother Nature's Honest Ad Agency
Hi, I’m Naomi — the human behind Mother Nature’s Ad Agency and the inventor of Enso, a patented platform built around circular economy solutions. I spend my days obsessing over waste streams, material reuse, and why yogurt containers keep pretending they’re recyclable. (Spoiler: they’re not.)
Mother Nature: Is Convenience Costing More Than You Think?
Issue #15 View in Browser Is Convenience Costing More Than You Think? A closer look at what “free” actually means Hey Reader, Remember when returning something meant actually walking into a store and getting interrogated by a teenager in a vest while making awkward eye contact? Reason for return? It didn’t work out. Can I bring you another size? That won’t be necessary. Was there anything wrong with it? My therapist says I need to stop explaining myself to strangers. Now you tap a button,...
Mother Nature: Is My Binge-Watching Melting Glaciers?
Issue #14 View in Browser Is My Binge-Watching Melting Glaciers? Your weekend binge has less impact than you think (but more than Netflix wants you to know) Hey Reader, A question landed in my inbox that made me put down my Java. “Mother Nature, I streamed an embarrassing amount of Netflix this weekend, watching all of Love Island. Am I melting glaciers with my bingeing habit?” First, points for honesty. Second, who am I to judge? I’ve rewatched Ted Lasso so many times I still believe humans...
Mother Nature: The Cult of Clean
Issue #13 View in Browser The Cult of Clean How We Got Addicted to Fake Freshness Hey Reader, Did you know you can detect over 1 trillion different scents? Your nose is a biological supercomputer, instantly recognizing the exact perfume your mom wore during the Clinton administration. So why are you burning a candle called “Grandma’s Kitchen” that’s about as authentic as AI trying to pen a funny newsletter? Welcome to Week 13, where we talk about your obsession with recreating the natural,...
Mother Nature: The Dark Side of Netflix and Chill
Issue #12 View in Browser The Dark Side of Netflix and Chill It's Not What You Think It Is Hey Reader, We’ve all had those weeks where by Friday night your only ambition is to surrender to Netflix. You promise yourself one episode and a good night’s sleep, but you and I both know you’ll be blurry-eyed and questioning your life choices by morning. Except tonight’s regret isn’t just sleep deprivation. Hidden inside some seemingly innocent creature comforts is a problem you don’t see…yet....
Mother Nature: Your Electric Car Runs on Coal (Sometimes)
Issue #11 View in Browser Your Electric Car Runs on Coal (Sometimes) Even the Road to Zero Is Paved with Carbon Hey Reader, Are electric cars actually better for the planet or just expensive virtue signaling? Depends where you plug in. Welcome to Week 11. The Dirty Secret About "Clean" Energy When you charge your Tesla, you’re not filling it with moonbeams and Al Gore’s blessings. You’re pulling from the grid. And the grid is like your teenager’s mood, entirely dependent on circumstances...
Mother Nature: Vampire Energy
Issue #10 View in Browser Vampire Energy It’s not the vibe you think it is. Hey Reader, Ever look at your monthly bill and suspect someone’s secretly siphoning electricity to charge their Tesla? It’s not your neighbor. It’s Mr. Coffee, Dr. Pepper, and George Foreman. And most of this quiet thievery happens in the darkness of the night. Welcome to Week 10. Halloween edition. What Actually Is Vampire Energy? You’re probably picturing a goth rave or an all-night Red Bull run. Wrong vibe. And...
Mother Nature: The Hidden Fire Dangers in Your Home
Issue #9 View in Browser The Hidden Fire Dangers in Your Home No, it’s not your scented soy candles… Hey Reader, Remember A Christmas Story? Darren McGavin, crouched behind the tree, plugging in one more cord to a daisy-chained nightmare. How that leg lamp was the only casualty remains one of Hollywood’s great mysteries. But you’re smarter than that. I mean, you’re here reading my newsletter instead of doomscrolling. So let’s skip Fire Safety 101 and talk about the ways your best intentions...
Mother Nature: You’re Smoking a Half Pack of Cigarettes a Day (And Don’t Even Know It)
Issue #8 View in Browser You’re Smoking a Half Pack of Cigarettes a Day (And Don’t Even Know It) The ‘no pain, no gain’ mentality is killing you. Hey there, Is it a runner’s high or just carbon monoxide? Serious question. You leap out of bed. Check your Whoop, your Oura Ring, your Apple Watch. They all agree. You’re crushing life. Time to lace up those $180 running shoes and hit the well-lit, busy road—because you’re disciplined, not stupid. No one wants to be the plot twist in a true crime...
Mother Nature: Can I Save You $1,000?
Issue #7 View in Browser Can I Save You $1,000? Your free trials are costing you more than you know. Hey Reader, I’ve survived ice ages and mass extinctions, but auto-renew may be my downfall. After last week’s deep dive into human innovation, I thought I’d try your favorite invention—recurring payments. Now my inbox is full of subscription emails from Spotify, Disney+, and a yoga app with wildly unrealistic expectations for my hamstrings. (My shavasana is on point, though.) Apparently, I...
Mother Nature: The Good News Report
Issue #6 View in Browser The Good News Report Breaking: Mother Nature caught giving praise Hey Reader, Old Faithful says I've been a little salty lately. And he's not referring to my oceans. So for Week 6, the spotlight’s on you—finding clever hacks I hadn’t even thought of. Look at you showing off. My inbox has been overflowing with support, which is wild because I didn't even know I had a Gmail account. Turns out, when you invent lightning, Google assumes you want to stay connected. But,...
Hi, I’m Naomi — the human behind Mother Nature’s Ad Agency and the inventor of Enso, a patented platform built around circular economy solutions. I spend my days obsessing over waste streams, material reuse, and why yogurt containers keep pretending they’re recyclable. (Spoiler: they’re not.)